We’re a family run business
The Helen Moore story began in Devon in 1982. Today, the 2nd generation family business still makes everything in their factory in Devon. The brand was born from a love of fabric and a passion to create items to be loved and used.
Today, sisters-in-law, Hester and Jessica Moore, who have
been friends for over two decades now own and run the family business.
Hester heads up all things design and brand, infusing each project with her passion for classic design elements and her love of style and making. She brings an infectious enthusiasm to everything she works on.
Jess takes care of our production and processes. With a keen focus on British manufacturing and the chief team cheerleader, she ensures that every product we create is of the highest quality and meets our customers' expectations.
We're thrilled to have you here and hope you love every
purchase as much as we enjoyed making it for you!
“We want our products to be affordable without ever compromising on quality.”
100% faux fur
Our faux fur is an ideal substitute for real fur. It is cruelty-free and guaranteed to be free from harmful chemicals.
All our faux fur products are 100% fake fur. Our fabrics undergo full composition testing, ensuring that no animal fibres are present.
We have a cruelty-free ethos, which condemns the practice of using real fur. We believe that it is an unjust and unnecessary evil to keep animals in captivity, and for them to suffer appalling abuse before being inhumanely killed, solely for their fur.
We are Peta Approved.
Made in the UK
All our faux fur products are made in our factory in Devon. By manufacturing in our own factory, we can make according to demand, thus minimising over production and reducing waste. We are not committed to buying minimums from abroad, which can result in the excess being sold at knock-down sale prices, or, even worse being deliberately destroyed.
We are not fast fashion, we hope and expect that our products are treasured and worn for years to come. Quality over quantity is an important part of our ethos.