The fur debate has taken centre stage in recent weeks as London Fashion Week became the first major fashion show to go fur-free. Faux fur was given a huge boost as Burberry also decided to drop real fur from their Collections following in the footstep of Gucci, Michael Kors and Tom Ford to name a few. The trailblazers like Stella McCartney have already begun to address issues like sustainability, vegan products and the recycling of textiles, but it feels as though this is just the beginning of a sea change in the way we all make choices. The pro-fur lobby has reacted to the growing popularity of faux fur by raising their game. They have constructed arguments in support of real fur being more ‘environmentally friendly and biodegradable’. The carefully chosen ‘facts’ lose sight of the processes employed to treat real fur, which is preserved with toxic chemicals including formaldehyde and nonylphenol in order to stop it biodegrading. The fur lobby is a powerful one and has commissioned reports to show that faux fur is not biodegradable and releases plastics into the environment. FakeFurFacts.com also posted an enormous poster in Times Square New York.
Pro-fur lobby poster in Times Square New York supplied by Faux Fur InstituteThis manipulation of information about ecology can lead to confusion. The argument should not just centre around real fur versus fake fur when there are so many more considerations to take into account. We are all facing the environmental fallout from fast fashion. The debate concerns every type of fashion wear from clothing to shoes. What about acrylic? polyester? trainers? Lycra fitness- wear? One of the main environmental impacts occurs through washing, so sportswear that is washed time and time again is bound to have more impact on the environment than a faux fur jacket which might be cleaned once a year and is designed to last. V&A 'Fashioned From Nature' A Free People T shirt in the museum shop says it all... PETA and The Humane Society has increased our awareness of animal cruelty. Just look at this anti-fur poster in The V&A - it has been many years since these issues were first raised! (EFRA) described the labelling of fur products as ‘not fit for purpose’ In spite of these calls for change, the fur industry is still worth millions in the UK economy and the government are yet to bring about any meaningful change in the law. At Helen Moore we are committed to the use of 100% fake fur which is carefully selected and meets all the requirements of the stringent EU REACH tests. We absolutely guarantee that no animal fur is present in any of our faux fur fabrics and we're proud to say that we have been approved by PETA as a vegan brand. Our vegan faux fur accessories now come with labelling which informs our customers and also gives advice about cleaning and care of the garments.
Peta approved labelling on the Helen Moore Sea Green faux fur Slim Vixen scarf - A vegan product.
Discover British made faux fur products at HelenMoore.com